Art In Schools: Plan

Plan

Our ambition is to build a national cultural utility serving students, communities, museums, and other cultural organisations. Art In Schools plans to recruit 1,000 secondary schools and colleges within three years to reach an audience of 1 million students aged 11-18.

art through techology

Engaging children with art in a modern and social way

In future, students will be able to interact with the art via smartphones and a website, where they can listen to audio, play games, vote for favourites, and post their own creations inspired by the artworks. In addition, the platform will serve as a national showcase for student art, including an annual art competition. A website will hold the exhibitions digitally, along with educational resources that teachers of all disciplines may integrate with lessons. The website’s rich content will also be promoted via in-school marketing and social media to children and schools that do not yet have ArtScreens, fulfilling the promise of ‘great art for all children’.

Once at scale, the cost of delivering the Sensations art programme to each student for an entire school year is expected to be less than £1 per student. This compares with the £5–12 per student of other educational charities that reach children for only one or two days per year. Technology makes this possible.

message from the founder

“Art is a life-giving and civilising force, and all children should be given continual opportunities to see it.”

If you’re like me, art is an essential element of a full life. It was my parents who planted that seed, taking me to museums and filling our house with art. I was lucky. Most parents don’t do that. Why should they? For most, art museums are distant, expensive, and intimidating. Their children think art is boring. State schools, with evaporating arts budgets, cannot be expected to fill the gap. The result: most children will rarely, if ever, see great art in person, and grow up to love art.

Well, if the kids don’t come to the museum... we’ll take the museum to the kids. And, with technology and clever programming, we shall amaze them with the sensational world of art. We created Art In Schools to plant millions of seeds. I hope you share the vision - and will bear a shoulder. In particular, we seek a few bold ‘founder philanthropists’ who recognise this exceptional opportunity to transform art education.

Winton G. Rossiter